It’s no secret that video is a powerful marketing tool. To create successful marketing videos, however, you need to be consistent in your production process. Here are 10 tips to help you when producing marketing videos regularly and achieve marketing success!

Getting Started

Before I began producing videos over 15 years ago, I tried starting many businesses, but they all failed. The main reason they all failed is because I did not understand how to connect with my leads. I soon discovered that making highly informative videos is the best way to build trust with leads and turn them into customers. 

As someone who now produces marketing videos regularly, I’ve learned a thing or two about what it takes to get the job done in a timely fashion. If you’re thinking about incorporating video into your marketing strategy, here are 10 tips to help you get started:

Professional vs. DIY Marketing Videos

One of the biggest things to consider for your video production process is whether you should hire a professional or do it yourself. There are benefits and drawbacks to both hiring a professional and creating marketing videos yourself. If you decide to go the professional route, you can be assured that your videos will be of high quality and meet your expectations. However, professionals do cost more and may not always be available when you need them. Overall, hiring a professional will save you time and stress with your marketing videos.

If you decide to DIY your marketing videos, you’ll save some money but sacrifice quality and time. You’ll need to learn how to produce videos yourself, which can be difficult depending on your experience and skill set. As they say, “Let the professionals do what the professionals do.”

Outsource Video Editing and Uploading

Once your video is filmed, it’s time to edit it. If you’re not experienced in video editing, this can be a time-consuming and daunting task. Instead of trying to do it yourself, we recommend outsourcing the editing to a professional.

There are many benefits to outsourcing your video editing, including saving time and ensuring that your video is of the highest quality. A professional editor will be able to quickly and easily edit and upload your video. An experienced editor has years of knowledge to edit a video in a way that will grab viewers’ attention and keep them watching. While video editing requires time to be done right, a professional editor can work effectively and efficiently compared to someone who is learning as they go.

Save Time In Your Process

You don’t have to be a professional editor to create great marketing videos, but it does help to have someone who can edit your videos for you. If you don’t have the time or resources to do this yourself, there are plenty of companies that offer video editing services. This is a great way to save time and ensure that your videos are high quality while you focus on creating ideas for follow-up videos to stay in line with your production schedule.

Marketing Videos Production Schedule

One of the most important things you can do is create a content production schedule. This will help you stay on track and ensure that you produce videos regularly. You can either do this weekly or monthly. We highly suggest not overcommitting to a production process that isn’t sustainable long-term.

A production schedule can help keep the production process organized and moving along, ensuring a successful shoot with a finished product you’ll love. The schedule is used to not only make sure the shoot runs smoothly, but also that the deadlines, goals, and budgets are met.

Video Audience Schedule 

We also recommend creating a posting schedule that your audience will follow. This will encourage them to return for more videos. You may also space out your films over time and use them as a springboard to promote a major product release or an important news announcement.. 

As you produce more videos, you’ll learn what works best in your workflow and how to optimize production efficiency. Oftentimes, the most effective and efficient method of producing regular videos is hiring a company who produces, films, edits, and uploads each video for you.

Create a Script and Rehearse

Before filming starts, it’s helpful to write a script or list of topics that you want to cover in your video. This will ensure that your video is high quality, focused, informative, and ultimately successful. Your viewers will appreciate it, and so will your bottom line.

If you’re not sure what to include in your video, think about what is most helpful for your audience. What information do they want to know about your business? What problems can you help them solve?

As professional video marketers, we truly believe writing a video script is one of the most efficient approaches to filming. Having a list of topics or questions that you want to answer will save time and make it much easier to hit the ground running when filming.

Another time-saving tip is to rehearse your script while timing how long it takes. This will help you stay on track, make sure you’re covering all the important points, and be well prepared when it’s time to shoot.

Pique Curiosity Early in Your Marketing Videos

Creating curiosity at the very beginning of your video will make it more likely that your viewers will watch until the very end. Provide an attention-grabbing message that intrigues your customers on how you can help them thrive. Associate your products or services with something that will improve their everyday life or solve a problem they may have.

A hook at the start of your video is an effective method to create curiosity. A hook is a fast preview of what’s coming up in the video. Keep the hook simple, and focus on quality over quantity when it comes to providing helpful insights about your brand being  the solution the viewers have been looking for.

Enlighten Your Customers with Videos

Videos quickly and conveniently teach viewers about your business and how it will make their life better. Video marketing is a great way to build trust and credibility with potential and current customers.

Offer helpful insights that explain your products and services in detail, how they work,  and how they are the solution to the problems your viewers are experiencing. The goal is to add so much value beyond their expectation that you will be seen as a trusted industry expert.

 Video content helps answer customers’ questions before they make a purchase, which saves you from answering those same questions later on. Video marketing is also the perfect method to show tutorials and demonstrations that can positively influence a customer’s purchase. 

Enlightenment Example

If I want to buy a new mountain bike for trail riding, I can go online and check out reviews and video demos from popular brands. Then, I can better compare the features and choose the best bike for my needs.

 Video content will, without a doubt, aid in the conversion of even more of your site visitors into happy customers—trust us on this, we’re the experts.

Tell Stories and Show Your Personality

Did you know that by adding storytelling to your video content, you can improve engagement with your viewers? Search for ways to integrate attention-grabbing narratives into your videos that show your leads winning.

Storytelling is a good opportunity to show your personality and create more of a connection with viewers.  Video content is most successful when it tells stories that resonate with your targeted audience. If you can tell compelling stories about yourself, your viewers will be more likely to understand what your company does and how it can benefit them. It also allows you to differentiate yourself from the competition by focusing on what makes your business offer more valuable.

You can tell a story about how you helped one of your customers or you could even do a case study video. If you have any data that backs up the content in your video, we highly suggested including that as well.

Remember, the goal is to make your viewers curious enough to want to learn more about your business and what you have to offer. So, get creative and have fun with it!

Perfecting Your Videos Thumbnail, Title, and Description

Choosing the right thumbnails will grab viewers’ attention and get them excited about your video before it even starts playing. Your thumbnail must be high quality and attractive. Be strategic with your thumbnail image by considering what will make someone stop scrolling and click on your video.

Your title and description are also important when marketing your videos. The title needs to be clear and concise so viewers know what to expect from watching your video. The description should be interesting and give viewers a little more information about what they will see in your video. It is also essential to include keywords in the title and description so viewers can easily find your video when they are searching related topics online.

By creating an attractive thumbnail, a keyword-focused title, and an engaging description, you will be more likely to grab viewers’ attention and get them to watch your video. 

Add a CTA (Call to Action) to Your Video

If you want people to take action after watching your video,  a call to action (CTA) needs to be included. A CTA is simply an instruction to the viewer telling them what you want them to do next. For example, the goal may be to have them visit your website, subscribe to your email list, or buy your product. Without a CTA, viewers will likely just watch your video and move on with their day. A CTA increases the chances that viewers will take the desired action.